In this episode I talk to the following speakers about their presentation on the stage at Friends of Search 2022 in Amsterdam:
Arend de Ruiter & Jeroen Maaijen:
Panel: How to reach the ‘post-pandemic’ Workday Consumer
Ditch ROAS; alternatives for more accurate PPC results
Performance Max: the good, the bad and the ugly?
Server-side tracking – Myth of the cookieless future
3 Ways Modern PPC Management if Different From Before
Maximizing performance with Google Ads newest campaign type – Performance Max
Case bol.com: going multilingual within e-commerce SEO
(Almost) Everything you need to know about crawling, indexing and especially rendering in Google
Gijs van Eysden & Luuk Kapteijns:
Drive Growth in a changing privacy ecosystem
How to sabotage your SEO? 10 examples of technical SEO fails
The State of E-A-T in 2022
Bas van den Beld:
Changes in search industry
SEO reporting for Success – Rethinking your SEO reports to better communicate & influence change.
Hypercompetitive keywords: how we stick to the top of SERPs
A podcast series by Jerrel Arkes about organic growth for B2B companies.