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Friederike & Aleksandra: Why your Customer Experience program will fail
- Friederike & Aleksandra
- Freelance / Kramp
- 032
- 2023-01-18
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This podcast is recorded on: 09-01-2023
In this episode of the Inbound4Cast Friederike Niehoff (freelance cx manager) and Aleksandra Pilniak (customer centric culture manager at Kramp) share great insights about why customer experience programs fail.
- Is there too much focus on marketing to get new customers for B2B companies?
- What is customer experience?
- Why is a customer experience focus important for B2B companies?
- About the two different approaches (the brain and the heart) for CX
- Improve the happiness of your employees
- Prove the CX Business Case
- The Competitive Advantage of Authenticity
- Get Leadership Commitment
- How to start with CX?
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