Inbound4Cast assists senior B2B marketers and CMOs in creating their vision for the future of organic growth by offering diverse perspectives on B2B marketing.
While I believe this platform can benefit a wide range of B2B audiences, I also recognize the importance of having an Ideal Customer Profile (ICP). Inbound4Cast is not commercial; as a freelancer, I do not use it to secure assignments. Establishing an ICP provides context for my content, as not everything I discuss is relevant to every business type. However, during conversations and in articles, I frequently consider this ICP and strive to be highly relevant to this group 9 times out of 10.
This description is not comprehensive and remains fairly broad. Inbound4Cast is most relevant to B2B companies with the following characteristics:
- Long buyer journey
- Complex Decision-Making Unit (DMU)
- Significant information needs during the buyer journey
- Possessing a unique point of view and being a thought leader makes the difference
B2B companies that fit this profile well include agencies, SaaS companies, service companies, manufacturing companies, and education and training companies.
B2B companies that fit this profile less well are e-commerce businesses, wholesalers, and organizations primarily focused on price differentiation.
Furthermore, I tailor my content by concentrating exclusively on organic growth through:
- Generating demand (long term – content marketing, demand generation)
- Capturing demand (medium term – SEO, inbound marketing, lead generation)
About Jerrel Arkes
My name is Jerrel Arkes (1985), freelance SEO and inbound marketing consultant with about 14 years of experience.
I’ve been helping B2B SMEs and enterprise organizations with organic growth (inbound markting, content marketing, SEO, demand generation, lead generation) since 2008.
I do this for organizations that believe that offering as much value as possible to their target audience, is the long-term strategy for success.
I have worked in this role from various digital marketing- and inbound marketing agencies and I’m currently doing this as a freelancer.
For the inbound marketing part, I’m working with the HubSpot Marketing platform a lot.
From my company ‘Arkes Marketing en Media BV’ I am a member of VIA Netherlands and with the v-OR.
I have been a member of the v-OR (verenigde-Online Radiozenders) foundation since 2018. v-OR is an independent foundation and provides a platform where online radio and podcast creators like to come together to share their passion for, knowledge about and experiences with radio and podcasts.
Since 2020, I have joined the Taskforce Digital Audio of VIA Netherlands (formerly IAB). In Digital Audio my profession (digital marketing) and my hobby (podcasting and online radio) come together.
I’m a bit of a sound freak. Depending on the situation (location of recording and what I feel like doing at the time) I decide how to set up.
- Audio recording: RodeCaster Pro I and II & Zoom H8
- Video recording: 2x Sony fdr-ax53, 1x Nikon D3500
- Audio processing: Orban 1101
- Microphones: 3x RODE Broadcaster, 4x Shure SM58, 1x RODE Lavalier, 2x RODE Wireless Go, 1x RODE NT-USB, Shure MV7.
- Editing: Adobe Audition / Premiere
For questions, suggestions for podcast guests or collaborations, please contact me (Jerrel) using the information below.